This is Brand Control to Major Tom
Posted: April 21st, 2007 | Author: admin | Filed under: Uncategorized | 3 Comments »
The Associated Press is reporting that British Airways has made slight modifications to it’s inflight version of Bond flick Casino Royale.
They edited out a cameo appearance by Virgin Atlantic’s Richard Branson. BA also used the fuzzy filter on the tail fin of a VA plane in the movie.
I’m guessing BA thought this made sense in a narrow sense of controlling one’s brand ID …. will have to see if this backfires into a sweet little PR coup for Virgin. Likely these people never read Naked Conversations by Robert Scoble and Shel Israel. I’m curious what those guys might be thinking about this.
Mighta been smartest just not to choose that film at all—avoid all of this.
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this is funny to me, because i actually saw casino royale on BA recently. I liked it – especially the opening graphics.
Virgin will kick BA’s ass on marketing, brand and image every day. but they’re losing on price. I’d rather fly virgin to the UK, but can’t rationalize paying more.
some things don’t have marketing solutions.
Virgin is way more media savvy than BA ever thought of being. That dates all the way back to hiring Landor to do their aircraft scheme in the mid 80’s.
As a side note, I still do not get the Robert Scoble phenomenon. I’m a pretty new blogger, but just don’t get the importance of what this guy has to say. That goes for Guy Kawasaki as well. GK is a smart guy but he doesn’t play in the same industry as me, so his info is of moderate interest.
Very interesting. I have never flown on either, but the implications of this information becoming public knowledge definitely works in Virgin’s favor.