Everything Communicates

A Blog from Rassak Experience, The Digital Brand Building and Communications Firm

This TV Show Would Be Better As "Just" a Web Site

Posted: May 29th, 2007 | Author: admin | Filed under: Uncategorized | No Comments »

Fox’s reality show "On The Lot" should "just" be a website. The
creators of this show, in which would-be filmmakers compete Idol-style
for a million dollar Dreamworks deal (type of deal left very vague)
seemed to have given little  thought to how to make this good TV.
Viewers end up with a load of emptycaloriefluffwrap: a host who says
the same nothing over and over and over again and judges who can’t
disagree with one another (it’s almost as if Garry Marshall added an
extra "r" to his first name because Carrie Fisher has two in her’s!)..

Emptycaloriefluffwrap around some pretty good film shorts that would
be better off unadorned online. Where you can, in fact, find them. The
site itself (thelot.com) and the Verizon movie maker challenge are cool.

Is this a bad TV show or a bad matching of content to medium? What do you think?

Promoa_streaming

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We Are Rassak Experience

Rassak Experience is a digital brand building and communications firm with offices in San Francisco and Barcelona. We help multinationals, fast-growth startups and .edus/.orgs grow through smart, creative use of digital media and technology

Who’s Blogging?

Barak Kassar is Principal and Creative Director at Rassak Experience. You can mail him.

Dylan Thomas is Digital Director at Rassak (and yes, it is his real name). You can mail him too.

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