Everything Communicates

A Blog from Rassak Experience, The Digital Brand Building and Communications Firm

“Where Blood Tasted of Blood and Honey of Honey”

Posted: July 12th, 2007 | Author: admin | Filed under: Creativity, Towards Digital Success | 3 Comments »

Successful creative work is about bursts of ideas and also very much about brutal editing of the ideas—at every stage—so that the ideas that survive are simple, powerful, and make the point required of them. I’ve written here about editing once before. Yesterday I visited Portlligat, where Salvador Dali lived and worked in an amazingly beautiful house right on a little cove.

I found a quote there that struck me… it was about editing—-though he didn’t use this word. This is what the Dali the surrealist (and very realist promoter, no?) said about his house/studio in Portlligat: “It is where I learnt to become poor, to limit and file down my thoughts so that they would acquire the sharpness of an axe, where blood tasted of blood and honey of honey”

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The pool at Dali (and Gala’s) house in Portlligat.
Photo by robin.elaine (AKA Robin Taylor) via Creative Commons and flickr.

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3 Comments on ““Where Blood Tasted of Blood and Honey of Honey””

  1. #1 SirOJ said at 5:44 am on July 12th, 2007:

    in that same house he also held orgies. No kidding.

  2. #2 Less is More | Everything Communicates said at 10:58 am on December 8th, 2008:

    [...] crisply against the building. It competes with NOTHING. It reminds me of what Dali once said about reducing images to their pure [...]

  3. #3 Editing Engineers | Everything Communicates said at 11:53 pm on October 17th, 2009:

    [...] to be about Apple. And if you’re into the idea of editing, here are a couple more posts: Where Blood Tasted of Blood and Honey of Honey and Less is [...]


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Rassak Experience is a digital brand building and communications firm with offices in San Francisco and Barcelona. We help multinationals, fast-growth startups and .edus/.orgs grow through smart, creative use of digital media and technology

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Barak Kassar is Principal and Creative Director at Rassak Experience. You can mail him.

Dylan Thomas is Digital Director at Rassak (and yes, it is his real name). You can mail him too.

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