http://blogs.rassak.com/everythingcommunicates/2008/06/17/feeling-loved-not-targeted-good-email-from-cdbaby/ Notes from Rassak, The Digiital Branding & Communications Group Sun, 28 Mar 2010 20:54:06 +0000 hourly 1 http://wordpress.org/?v=3.0 http://blogs.rassak.com/everythingcommunicates/2008/06/17/feeling-loved-not-targeted-good-email-from-cdbaby/comment-page-1/#comment-66 Jamie Mon, 23 Jun 2008 16:40:04 +0000 http://boxcar-design.com/rassak_blog/?p=28#comment-66 <p>Now THAT's how it's done! What a great example of how personal communication can help create brand loyalty. Like you mentioned, those music choices didn't mean anything to me but they obviously made an impression on you which was the point. So much better than the "Dear [firstname_lastname] " e-mails most companies send.</p> Now THAT’s how it’s done! What a great example of how personal communication can help create brand loyalty. Like you mentioned, those music choices didn’t mean anything to me but they obviously made an impression on you which was the point. So much better than the "Dear [firstname_lastname] " e-mails most companies send.

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