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Financial Crisis and Abraham Maslow’s Hieararchy of Human Needs

Posted: October 28th, 2008 | Author: Barak Kassar | Filed under: blogservations | 1 Comment »

Graphic built on original image by Tom@HK via Flickr

As more and more financial pressure is put on people, it will be important for companies to change the way they communicate and plan products —- to address the more basic human needs in Maslow’s famous hierarchy.

Some customeers will feel they are slipping and feel they need to be better taken care of. Others really will need help.

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One Comment on “Financial Crisis and Abraham Maslow’s Hieararchy of Human Needs”

#1 October 2008 Comment Prize Awarded | Everything Communicates said at 10:32 am on November 24th, 2008:
[...] (October 2008) goes to Hans Peter Brondmo, CEO of social-technology firm Plum. He commented on a post about consumer needs in tough economic times in which I discussed Abraham Maslow’s hierarchy [...]

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