Less is More
Posted: December 8th, 2008 | Author: Barak Kassar | Filed under: Creativity, Distribution, User Interface / Customer Experience | Tags: allianz, bayern, branding, logo, munchen, munich, simplicity | 1 Comment »It was #*&%ing freezing … but my son wanted to check out the Allianz Arena in Munich when we were there a couple or so weeks ago. I took off my gloves to snap some pix. Check out what a great job Aliianz did here.. their logo stands out so incredibly crisply against the building. It competes with NOTHING. It reminds me of what Dali once said about reducing images to their pure essence.
It’s so clear, so distinct, you can even almost make out the logo in the rain puddles of the parking lot.
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Barak Kassar is Principal and Creative Director at 
Dylan Thomas is Digital Director at
[...] BTW… here’s another post about how important one word can be. It also happens to be about Apple. And if you’re into the idea of editing, here are a couple more posts: Where Blood Tasted of Blood and Honey of Honey and Less is More. [...]