Everything Communicates

A Blog from Rassak Experience, The Digital Brand Building and Communications Firm

A Heartwrenching Absence of Bitterness

Posted: December 9th, 2008 | Author: Barak Kassar | Filed under: The Emotional Web | No Comments »
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Dong Yun Yoon in San Diego

The awful U.S. military training plane crash happened a couple of neighborhoods away from where I attended high school in San Diego… and I know the specific area well.  I just watched this video and am heartbroken. By the facts, of course, but also by his language. Dong Yun Yoon, who just lost his two baby daughters, his wife and mother-in-law, seems to hold no bitterness. Listen to the grace in his language. (One of his daughters was, in fact, named Grace). Let’s see if the US military can communicate at this level (and they are going to have to say something!). Also.. it must have been so hard for this gentle man to hear the planes overhead as he spoke.

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We Are Rassak Experience

Rassak Experience is a digital brand building and communications firm with offices in San Francisco and Barcelona. We help multinationals, fast-growth startups and .edus/.orgs grow through smart, creative use of digital media and technology

Who’s Blogging?

Barak Kassar is Principal and Creative Director at Rassak Experience. You can mail him.

Dylan Thomas is Digital Director at Rassak (and yes, it is his real name). You can mail him too.

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