Everything Communicates

A Blog from Rassak Experience, The Digital Brand Building and Communications Firm

Louis Vuitton – Ziploc?

Posted: March 10th, 2009 | Author: Barak Kassar | Filed under: Creativity, User Interface / Customer Experience, brand | Tags: accesories, Banana Republic, design, fashion, flying, louis vuitton, lvmh, security, toiletries, tsa, Virgin America, ziploc | 1 Comment »
the roughest of conceptual images

an opportunity for an actual industrial designer :-)

Could these two totally (totally!!!) different brands work together? i don’t know what a pairing would say. but i’d love to see them try.

I was in a security line at a US airport over the weekend and the woman in front of me did something interesting. After taking off her boots and fishing out her laptop, she took out her Louis Vuitton toiletry bag and quite nimbly (she’d clearly done this before) poured it’s contents into a clear Ziploc she had with her. She happened to be sitting near me in the same boarding area a while  later and I noticed she poured her stuff  back into the far more attractive bag. We talked for a teeny bit.. I told her I noticed what she did and that I had been thinking for a while that there is a need/market for a “designer”, security-friendly toiletry bag. She’d been thinking the same thing. She wants Louis Vuitton clear on clear.

Seriously… you know who SHOULD do something like this as a promo for passengers? Virgin America and Banana Republic.

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One Comment on “Louis Vuitton – Ziploc?”

  1. #1 lori said at 9:41 am on March 10th, 2009:

    i am into that idea….
    not that i would need a designer toiletry bag but there are def people that would want it for sure


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Rassak Experience is a digital brand building and communications firm with offices in San Francisco and Barcelona. We help multinationals, fast-growth startups and .edus/.orgs grow through smart, creative use of digital media and technology

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Barak Kassar is Principal and Creative Director at Rassak Experience. You can mail him.

Dylan Thomas is Digital Director at Rassak (and yes, it is his real name). You can mail him too.

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