Great Example of Communication … Now Give Blood!

Check out these three videos made by an “ad agency” (of sorts.. they, like us, are quick to throw in the “of sorts”) named Jigsaw in Milwaukee, Wisconsin USA. The videos are for the BloodCenter of Wisconsin. These do a great job communicating. They show real people who highlight a message the center wants to get across. They are dramatic. They are persuasive.  Time to give blood!

Could your business or organization benefit from telling stories like this? Not every organization deals with life-and-death drama as a blood center does. But, very often, there are smart ways to tease out what is interesting in (or often around) your organization and tell your stories in very compelling ways.

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