New York Times Online Features Rassak Work
Posted: July 11th, 2007 | Author: admin | Filed under: blogservations | No Comments »
Very nice piece about our work in the New York Times online this week. Advertising columnist Stuart Elliott leads his ¬In Advertising¬ column with a ¬campaign spotlight¬ story on some of our latest efforts.
I met Stuart a long time ago — when I was working hard to (try to) spread the gospel about interactive television for Wink Communications—sometime in the last century. We reconnected recently through — of all places —- Facebook.
Anyway… here«s Stuart«s story.


“Viral” or “Social Media” marketing can be a really smart part of a company’s marketing mix — a meaningful way to get people talking about your business and sharing your ideas and messages for you. And that’s very good… especially when it’s harder and harder to reach customers at all.


