Price Waterhouse’s CEO Survey and You

How Do Your Views Compare?

Price Waterhouse Coopers, the US$28 Billion accountancy powerhouse, just published their 12th annual CEO survey. It’s free and available for download. What’s interesting is that PWC doesn’t just publish the report.. they let you answer the same questions as the CEOs in the panel, and then let you compare yourself to the panel—here. It’s always good to see companies getting smarter about connecting their audience with their material/product/marketing.

Hmmmmm. Track Web Analytics in Real Time and Then Get on E-Mail

I got this email yesterday. It was a little invasive, I guess, but I didn’t really mind. In fact I think it’s pretty smart. Though perhaps a tad more subtly in the language/approach would have worked better. The names have been changed to protect the innocent.

On Dec 10, 2008, at 7:12 PM, _____________ wrote:

Hi Barak,

I just saw that you did a password reset for your ________ account and I wanted to send you a quick email to see if there was anything that I can help you with.

_____

__________________
Sales Development
___________, Inc.
______________
New York, NY 10010
Office: (212) ________
Skype: ________
________@________.com

http://www._______.com