I Think I’m Turning Swissonese…

… I think I’m turning Swissonese, I really think so.

There must be something about the Swiss. Brands, it seems, want to be Swiss.

There was a time, I recall, when everybody, it seemed, wanted to the the Patek Philippe of their industry. “We want to be the Patek Philippe of mobile phones” … “of set-top boxes” … of …

You never actually own one

Nowadays it seems to be Davos. I just got an email inviting me to the Davos of Twitter conferences. And it’s not the first time lately that conferences have been refererred to as the Davos of __________.

Price Waterhouse’s CEO Survey and You

How Do Your Views Compare?

Price Waterhouse Coopers, the US$28 Billion accountancy powerhouse, just published their 12th annual CEO survey. It’s free and available for download. What’s interesting is that PWC doesn’t just publish the report.. they let you answer the same questions as the CEOs in the panel, and then let you compare yourself to the panel—here. It’s always good to see companies getting smarter about connecting their audience with their material/product/marketing.