Rassak’s Law: Creativity and Competition

Over the years Rassak has helped a bunch of companies solve sticky problems through creative communications. So when I was invited to present to a group of business execs and investors at Gild International in Barcelona last week, I thought Creativity itself would an interesting topic. Big thanks to Saar Gur,  David Hornik, and Steve Reale for the great ideas to prep for this talk. I wish I could’ve used all your examples.

BTW, if the bit in the video about “brutal editing” in the creative process speaks to you… it’s a theme I have spent some time on in this blog. See Editing Engineers, What’s In a Word?, Less is More, and Where Blood Tasted of Blood and Honey of Honey.