I Think I’m Turning Swissonese…

… I think I’m turning Swissonese, I really think so.

There must be something about the Swiss. Brands, it seems, want to be Swiss.

There was a time, I recall, when everybody, it seemed, wanted to the the Patek Philippe of their industry. “We want to be the Patek Philippe of mobile phones” … “of set-top boxes” … of …

You never actually own one

Nowadays it seems to be Davos. I just got an email inviting me to the Davos of Twitter conferences. And it’s not the first time lately that conferences have been refererred to as the Davos of __________.

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