I Think I’m Turning Swissonese…
Posted: May 19th, 2009 | Author: Barak Kassar | Filed under: brand | Tags: Davos, Patek Philippe, twitter | 1 Comment »… I think I’m turning Swissonese, I really think so.
There must be something about the Swiss. Brands, it seems, want to be Swiss.
There was a time, I recall, when everybody, it seemed, wanted to the the Patek Philippe of their industry. “We want to be the Patek Philippe of mobile phones” … “of set-top boxes” … of …
Nowadays it seems to be Davos. I just got an email inviting me to the Davos of Twitter conferences. And it’s not the first time lately that conferences have been refererred to as the Davos of __________.






Barak Kassar is Principal and Creative Director at
Dylan Thomas is Digital Director at